Who decides what Apps are published to Apple and Google?

  • Written by Tess Sanders Lazarus

Apps are everywhere nowadays and we use them for everything.   In fact, most of us rely on Apps so much we wouldn’t know what to do if they suddenly disappeared.   The problem is, there are so many, with thousands being added to Apple and Google every day, that the number of Apps available is becoming a little overwhelming.   So why are there so many and who decides what Apps are published?


According to Anushka Bandara, co founder and CEO of Elegant Media, “the answer is money.”   On average over six thousand Apps are published to Google Play every day.   Google and Apple both charge for the privilege of hosting Apps on their platform and they also receive up to 30% of the revenue generated through the Apps.   App publishing is big business.    When it comes to who decides what Apps get published, Apple and Google do.   Clearly, the more Apps published, the more revenue they get.     


“Not all Apps are published straight away.    Many are initially rejected.    One of the main reasons Apps are rejected is because of bugs and crashes,” Anushka said today.


“Sometimes App creators can be in such a hurry to get an App launched, they don’t do enough testing and the App reaches the market with bugs that cause the App to crash and hang.   Testing an App requires time and a lot of users and it can be an expensive process.


“Usually the most successful Apps have been tested thoroughly before they reach the market.


“With so many Apps being published, you’d wonder whether it would be possible to publish anything unique, so it’s no surprise that this is one of the reasons some Apps get rejected.  


“Lack of uniqueness is becoming more of an issue.   If an App clearly copies an App design which is already on the App Store and/or on Google Play, based on App Store guidelines, the newly submitted App will get rejected.


“This is an area where we, as App developers, are doing a lot more work.   We are helping businesses and start ups to develop Apps which have some unique features and designs compared to other Apps which are already out there in the market.


“If we take ‘Ola’ for example, who are directly competing with ‘Uber’, they have not copied Uber’s design or concept but offer similar services with some unique capabilities.   It is important to note that both Apple and Google will promote competition but will not accept copycat designs.”


An inaccurate description of an App or misleading information within an App can also lead to App rejection.   An App brief should be clearly detailed in order to avoid ambiguity.   Key information such as a privacy policy and when the App requires users to save their name and personal contact details must be included.   If it is not, this often leads to rejection.   If an App does not function as advertised or carries false advertising is also another reason Apps are rejected.


“If an App has a very niche market such as a business to business App, Apple and Google may both suggest that it be deployed as an Enterprise App rather than making it available to the general public,” Anushka added.


“Poor quality design and functionality is another reason Apps can be rejected.


“When Apps are rejected, both Apple and Google will usually provide an explanation and outline what needs to be addressed to resolve the issue.  Normally these issues can be resolved fairly quickly but can add to the cost and timeline of an App project.


“There are definitely lots of Apps publishing every day, so the key for all App creators is to ensure you have a unique design, useful and easy functionality and a product which is bug free that meets Apple and Google’s minimum requirements.“  


Elegant Media is the only Australian App development company with an ISO 9001 Accreditation. ISO 9001 is the international standard that specifies requirements for a quality management system (QMS).  Elegant Media is also part of the Apple Consultants Network as a Mobility Solutions partner and a Samsung Enterprise partner.    The Apple Consultants Network only operates in four regions of the world so far.   Every member of the Apple Consultants Network has met the strict requirements for inclusion in the program. Consultants maintain comprehensive, up-to-date knowledge of Apple products and services, to ensure they continually provide the best possible solutions for their customers.



News Reports

How to relax at home

Modern pace of life makes us always feel exhausted, useless, we are provided with great variety of deals to be accountable for, a lot of urge tasks to make up and we are always in a hurry, short of ...

News Company - avatar News Company

Expert Tips for Moving during Winter

Rainy, cool days are the hallmark of winter. If you’re planning to move to, say, from Sydney to the High Country near Melbourne, Canberra, or Tasmania, though, you might even see a stray snowfla...

News Company - avatar News Company

4 Must-Visit Contemporary Florida Art Galleries

Florida is, for the most part, known and famed for its impressive and preeminent natural beauty. However, little did you know, Florida, the southernmost contiguous state in the United States, also...

Analisse Weathers - avatar Analisse Weathers

Oil Gains 48% since December 2018 – Weakness Ahead?

In line with the US stock market performance, the price of oil bottomed on December 26th, 2018, and since then it managed to recover by almost 50%, with no sign of weakness showing thus far on the W...

News Company - avatar News Company

Adam Kirwan creates artworks celebrating Australia's outback

Adam Kirwan is no ordinary Australian.  He is a young man determined to capture the essence of Australia through his unique and inspirational range of artworks.    Artists are inspired by many ...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Young Australian artist creates extraordinary artworks inspired by outback memories

Artists are inspired by many things, their surroundings, books they’ve read, movies they’ve seen, people they’ve met.   In the case of young Australian, Adam Kirwan, he paints artworks of cl...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Get Prepared For Clean Up Australia Day on Sunday, March 3

Our oceans are suffocating with plastic pollution and there will be more plastic than fish by 2050 if we don't urgently change our ways.   Globally, more than 8 million tons of plastic is ...

Niki Clark - avatar Niki Clark

Yvonne Allen: Five tips on how to find that special someone

Working long hours, getting home late and not finding time to socialise or meet others?   It turns out you are not alone.    Many busy professionals are struggling to find that special someone....

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Health & Wellness

Diabetes and Oral Health Problems

News Company - avatar News Company

People with diabetes are three to four times likely to have dental problems than people without diabetes, with a higher rate of more severe levels of gum infection and bone loss. In fact, periodon...

Cosmetic Physician shares 5 cosmetic treatments you can do without your friends knowing

Dr Phoebe Jones - avatar Dr Phoebe Jones

It’s no secret that cosmetic treatments are on the rise in Australia. In fact, we’re so enamoured by plastic surgery that we’ve jumped past the United States when it comes to procedures per capi...

What to do if you struggle to fall asleep

Cheryl Fingleson, The Sleep Coach - avatar Cheryl Fingleson, The Sleep Coach

"We all know the agony of not being able to sleep when you really want to, and the exhaustion that follows a period of bad sleep."   Sleep has a proven contribution to: 1. Good physical healt...

Dr Felix Reveals Results of Comprehensive New Survey

Rebecca Appleton - avatar Rebecca Appleton

What Would You Do If You Had One Week To Live? Just over one in four of us would prioritise spending time with family if we had only one week left to live according to a comprehensive new survey b...