Hashtag
Men's Weekly

Appier Powers POP MART Taiwan to Transform Limited-Edition Product Sales and OMO Experience for Enhanced Operational Efficiency

HONG KONG SAR - Media OutReach Newswire - 22 April 2025 - Appier announced today that POP MART Taiwan has adopted its AI-powered conversational marketing platform, BotBonnie—a solution within Appier’s Personalization Cloud—to accelerate its OMO (online-merge-offline) transformation and streamline the management of limited-edition product sales.

The implementation led to a 90% increase in campaign participation, a 210% growth in LINE official account users, and a 30% reduction in manual effort and time spent, setting a new benchmark for transparency and operational efficiency in the designer toy industry.

POP MART Taiwan adopted Appier’s Personalization Cloud to enhance transparency and efficiency in limited-edition product management.
POP MART Taiwan adopted Appier’s Personalization Cloud to enhance transparency and efficiency in limited-edition product management.

Effective product allocation and customer engagement are essential to success in the rapidly expanding designer toy market, fueled by rising demand for collectibles and artist-designed figurines. According to Statista, the toys and games market was valued at approximately USD 126 billion in 2023 and is projected to grow to USD 135.9 billion by 2029, reflecting sustained global demand. Known for blending collectible art with pop culture through its signature blind-box format, POP MART Taiwan partnered with Appier to realize its OMO vision and enhance the transparency and efficiency of limited-edition product sales.

“By implementing Appier’s solution, we were able to automate key touchpoints such as the lottery and redemption process, ensuring fairness while delivering a smoother, more engaging customer experience,” said Sabrina Yeh, Public Relations Manager of POP MART Taiwan. “We look forward to expanding our digital capabilities and creating even better experiences for toy lovers everywhere.”

Looking ahead, POP MART Taiwan plans to deepen its collaboration with Appier to further enhance the OMO experience. The upcoming enhancements will enable customers to reserve entry time slots, facilitate flexible allocation of purchasing opportunities among both existing and new members, and dynamically release remaining tickets based on real-time demand. During wait times, personalized add-on recommendations can be delivered to drive higher conversion and retention. These improvements are designed to optimize the limited-edition shopping journey and support sustained growth in the competitive designer toy market.
Hashtag: #Appier #AI #Business #Technology #OMO #Marketing





Wechat: Appier 沛星互动科技

The issuer is solely responsible for the content of this announcement.

Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.

Business News

Highbrow Unveils Its New Beauty Salon at The Adelphi

SINGAPORE - Media OutReach Newswire - 27 June 2025 - HighBrow, one of Singapore’s most trusted names in brow, lash, and nail care, is thrilled to announce the launch of its new beauty salon at The Ad...

Hashtag.net.au - avatar Hashtag.net.au

Cyberport 5 as Hong Kong's New I&T Landmark

Driving Emerging Strategic Industries Development Heralding a New Chapter in Integration of I&T and the Community HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - The Cyberport 5 b...

Hashtag.net.au - avatar Hashtag.net.au

VinFast signs dealer financing cooperation agreement with BCA

JAKARTA, INDONESIA - Media OutReach Newswire - 27 June 2025 - VinFast has officially entered into a pivotal financial partnership with PT Bank Central Asia Tbk. (BCA), one of Indonesia's leading priv...

Hashtag.net.au - avatar Hashtag.net.au

Food Expo PRO and Hong Kong International Tea Fair Return in August with New Coffee Zone and Expanded Halal Sector

HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - Organised by the Hong Kong Trade Development Council (HKTDC), the Food Expo PRO and Hong Kong International Tea Fair will be staged concurrent...

Hashtag.net.au - avatar Hashtag.net.au

Food Expo PRO and Hong Kong International Tea Fair: One-Stop F&B Platform Returns in August

Spotlighting Food Science & Tech HONG KONG SAR - Media OutReach Newswire - 27 June 2025 - Organised by the Hong Kong Trade Development Council (HKTDC), the Food Expo PRO and Hong Kong Internation...

Hashtag.net.au - avatar Hashtag.net.au

The best CFD broker 2025': Octa receives yet another award

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 27 June 2025 - Octa, a globally regulated and trusted broker since 2011, was recently named 'The best CFD broker 2025' by the AllForexRating.com po...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Telehealth Could be the Catalyst for Better Heart Health in Australia

Hashtag.net.au - avatar Hashtag.net.au

Image by stockking on Freepik Heart disease is one of the leading causes of death in Australia despite decades of advancements in medicine and health education campaigns. More than 400 Australians ...

Disability Care in Melbourne: What Families Need to Know in 2025

Hashtag.net.au - avatar Hashtag.net.au

If you’re supporting a loved one with a disability in Melbourne, you’ll know how important it is to find the right care—and how overwhelming it can be to navigate the system. With the National Disab...

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...