Hashtag
.

This partnership will cover awareness and promotional campaigns on GrabAds across four key countries in Southeast Asia (SEA) including Cambodia, Myanmar, and Singapore, and will kick off with the launch of an exciting football season campaign featuring Liverpool Football Club and a collaborative Responsible Drinking campaign. The partnership also includes the setting up of a virtual store for Carlsberg on the Grab app in Singapore, to make it easier for consumers to order and have their favourite Carlsberg beers delivered.

Carlsberg Asia enters a strategic partnership agreement with Grab across four key Southeast Asian markets. Photo: (from left to right) Arindam Varanasi, Vice President, Commercial Asia, Carlsberg; Ken Mandel, Regional Head of GrabAds and Brand Insights; Russell Close, Global eCommerce Director, Carlsberg Group; Jerry Lim, Regional Head, Grab Sales & Support
Carlsberg Asia enters a strategic partnership agreement with Grab across four key Southeast Asian markets.
Photo: (from left to right) Arindam Varanasi, Vice President, Commercial Asia, Carlsberg; Ken Mandel, Regional Head of GrabAds and Brand Insights; Russell Close, Global eCommerce Director, Carlsberg Group; Jerry Lim, Regional Head, Grab Sales & Support

Both Carlsberg and Grab have a strong presence in Southeast Asia, with a significant overlap in their consumer bases. An internal survey from Grab indicates that 61% of Grab's user base across the region identify as alcohol consumers1. Over 90% of users are also motivated by responsible drinking and safety reasons to choose Grab's ride-hailing services over driving their own vehicles2. By tapping into Grab's extensive ecosystem and hyperlocal insights in the region, Carlsberg aims to expand its digital footprint in the region and make its portfolio of products available to a larger audience.
"As part of Carlsberg Group's Accelerate SAIL strategy, this exciting partnership will help us drive digital transformation and growth in the region by going beyond traditional retail channels," said Arindam Varanasi, Vice President, Commercial Asia, Carlsberg. "With our joint forces, we will be able to introduce more drinking moments to consumers and make it easier and safer for them to access Carlsberg's portfolio of local and international beers and Beyond Beer brands at their doorstep. This will also be a strong initiative to Carlsberg's continuous efforts in driving responsibility drinking."

Unlocking consumer experiences and improving accessibility

The partnership will kick off in the second quarter of 2024, with special offers, dine-in deals and rewards that consumers, of legal drinking age, will be able to access through the Grab app. As part of this, Carlsberg and Grab will launch an exciting campaign during the UEFA Euro 2024 season in the summer. Carlsberg has been a principal partner of Liverpool Football Club (LFC) for over three decades and became the club's official beer in 2010. This football season, Carlsberg will bring football excitement to LFC fans across the SEA region by leveraging Grab's multiple touchpoints, online to offline. Carlsberg will also collaborate with GrabAds, Grab's advertising arm, on a Responsible Drinking campaign later in the year to promote responsible alcohol consumption and prioritise safety by encouraging GrabCar rides.

"It's truly an honour that Carlsberg, one of the world's leading brewery brands, chose Grab's advertising arm, GrabAds, to strengthen their brand equity through purposeful consumer campaigns – the LFC partnership and the Responsible Drinking Campaign," added Ken Mandel, Regional Head of GrabAds and Brand Insights. "This partnership not only showcases the extensive and impactful reach of GrabAds' online to offline touchpoints but also attests to GrabAds' effective engagement with high-value consumers who use Grab to engage or transact with brands and merchants every day.

Stay tuned for future announcements about more exciting campaigns and activations under this partnership. For more information, please visit: https://www.carlsberggroup.com/


___________________
1 Source: (2023) Grab in-app survey with 14,971 responses from active Grab users in ID 2,882; SG 1,681; MY 2,540; TH 3,246; PH 2,752; VN 1,870

2 Source: (2023) Grab in-app survey with 6,020 responses from active Grab users in ID 749; SG 721; MY 1,057; TH 1,535; PH 1,091; VN 867

Hashtag: #CarlsbergAsia #Grab

The issuer is solely responsible for the content of this announcement.

About Carlsberg

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 33 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.

About Grab

Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors. Serving over 500 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam – Grab enables millions of people everyday to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone, and strives to serve a triple bottom line: to simultaneously deliver financial performance for its shareholders and have a positive social and environmental impact in Southeast Asia.

About GrabAds

Established in 2018, GrabAds has evolved into an integrated advertising solutions provider that provides advertisers with multiple channels, such as in-app advertising, branding, and product sampling via the Grab ecosystem, for building awareness, engaging audiences, and triggering action across the Grab platform. Through its advertising and technology capabilities, GrabAds aims to help people discover, engage, and connect with the best businesses in Southeast Asia. For more information, visit .

Give the Gift of Security this Holiday Season with Arlo

Exciting promotions across Arlo’s award-winning lineup of home security solutions SINGAPORE - Media OutReach Newswire - 31 October 2024 - This holiday season, share the gift of s...

MIPIM Asia Awards 2024 winners revealed

35 remarkable projects across Asia Pacific recognised HONG KONG SAR - Media OutReach Newswire - 31 October 2024 - The MIPIM Asia 2024 Awards, widely regarded as the most prestigio...

Vinpearl woos Indian luxury travelers with strategic two-pronged focus

HANOI, VIETNAM - Media OutReach Newswire - 31 October 2024 - Vietnam, with its rich cultural heritage and stunning natural beauty, has become an increasingly attractive destinatio...

Chubb Life Hong Kong’s Silver Life Insurance Plan for Seniors triumphs at the Hong Kong Insurance Awards 2024

HONG KONG SAR - Media OutReach Newswire - 31 October 2024 - Chubb Life Hong Kong has been recognised as one of the top three winners of the "Most Innovative Product/Service Award...

Crown Worldwide Group Wins Best Workspace Provider and Best Employee Development Consultancy at HR Vendors Of the Year 2024

HONG KONG SAR - Media OutReach Newswire - 31 October 2024 - Crown Worldwide Group is proud to announce its recognition, winning the Gold award for "Best Workspace Provider" and t...

"Discover the Tribes of Taiwan" at 2024 ITB ASIA with Fruitful Results

TAIPEI, TAIWAN - Media OutReach Newswire - 31 October 2024 - ITB ASIA 2024, held from the 23rd to 25th October in Singapore, has successfully concluded. The tribal management team...

IGC Continues to Promote Artificial Intelligence Strategic Transformation by "Technology Driven + Innovative Cooperation Model"

HONG KONG SAR - Media OutReach Newswire - 31 October 2024 - International Genius Company ("IGC", stock code: 0033.HK) is pleased to release its annual report for the year ended 3...

IN THE NEWS

DYX TECHNOLOGY Merges with DYXnet’s Taiwan Branch

Committed to Excellence in Service and Strengthening Industry Leadership TAIPEI, TAIWAN - Media OutReach.

How To Get Rid of Bulky Household Items in Sydney

Large bulky household items can be a pain to get rid of. Because of their size, it may be complex to .

Seamless and reliable car imports into Australia

Trust & experience: Car delivered to client’s Doorstep! When the talk goes on with regard to car.

NEON Japan to Showcase the Asia Premiere of Ramses and the Gold of the Pharaohs in Tokyo, Following …

SINGAPORE - Media OutReach Newswire - 20 May 2024 - In partnership with the Egyptian Ministry of Tourism.

Konecta Romania recognized as One of the Best Places to Work for 2024

BUCHAREST, ROMANIA - Media OutReach Newswire - 25 July 2024 - Konecta Romania, a leader in customer exp.

Oi Wah recorded net profit of 86.4 million with improved net interest margin in FY2024

Proposed final dividend of HK$0.76 cents per share HONG KONG SAR - Media OutReach Newswire - 28 May 2024.

Health & Wellness

How to Maintain Your Oral Health During Stressful Times

Hashtag.net.au - avatar Hashtag.net.au

Life can be a bit like an Australian outback road—full of twists, turns, and the occasional bump. During these hectic, stressful times, it’s all too easy to let your oral health fall by the wayside...

The impact of visual art on mental health and productivity

Hashtag.net.au - avatar Hashtag.net.au

In a world where stress and anxiety often take center stage, the presence of visual art in our daily environments offers a quiet yet profound counterbalance. Posters and paintings are not just decor...

Understanding the Environmental and Health Impacts of Waste Disposal: Essential Insights

Hashtag.net.au - avatar Hashtag.net.au

🌎♻️Explore the health & environmental impacts of waste disposal. Dive into essential insights💡for a sustainable future! #WasteManagement #Health🌿🌍 Waste disposal is an inevitable aspect of mode...

The Role of a Child Psychologist: Helping Kids Navigate Emotional Challenges

Hashtag.net.au - avatar Hashtag.net.au

Child psychologists play an important role in aiding children to overcome behavioral and emotional challenges. The experts will easily identify the developmental stage and emotional needs of the chi...

Tomorrow Business Growth