Hashtag
The Times Real Estate

Warmth Where You Want It: Unpacking the Power of Gas Ducted Heating

When the chill of winter bites, a reliable heating system becomes more than a luxury – it's a necessity. In the realm of home co...

Online Medical Certificate Services: Essential Features to Look Out For

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing...

Pipe Relining Cost: Let’s Break It Down

When your pipes start showing signs of wear and tear, you’re probably wondering: "How much will I pay for pipe relining?" We get i...

More Than Bandages: What You Didn’t Know You Needed in a Survival First Aid Kit

How I Learned the Hard Way That First Aid Isn’t Optional Let me paint the picture: me, in the middle of nowhere, halfway up a r...

Care And Maintenance For Artificial Flower Arrangements

Without the care needed for actual flowers, artificial flower arrangements offer lifetime beauty and elegance. Still, consistent...

Davines Shampoo for Dry Hair: Nourishing Solutions for Hydrated, Healthy Locks

Dry hair can be a frustrating issue to deal with. It can make your hair look dull, lifeless, and prone to breakage. This is wher...

HONG KONG SAR - Media OutReach - 15 June 2023 - Greater China-based leading communications agency Creative Consulting Group (CCG), part of global communications agency Redhill, claimed the Best Video Story-Telling Bronze Award today at the PR Awards Asia-Pacific 2023 Dinner & Awards Presentation, taking place at the St. Regis Hotel in Wan Chai. This award gave recognition to CCG for their outstanding performance in being the PR lead and producer for the pre-release campaign of Goodbye Princess, global fashion icon, C-pop singer, film and television actress — Tia Lee's (Lee Yu Fen) latest hit song that broke records.

CCG Team claimed the Best Video Story-Telling Bronze Award
CCG Team claimed the Best Video Story-Telling Bronze Award

It was the communication agency's first time working on a singer's pre-release, one that faced the pressure of a tight timeline of 3 months, needed to create enough buzz for the media to pick up on the campaign, and sought the amplification of Tia's message of women empowerment. The CCG team took on this challenge by putting together a production team consisting of award-winning professionals, to plan and execute a 6-episode long animation series that placed Tia Lee as the main character, a metaphor for different aspects of her career in the entertainment industry.

Tia Lee Goodbye Princess Pre-Release Animation Campaign
Tia Lee Goodbye Princess Pre-Release Animation Campaign

"We are honored to be recognized for our hard work in this prestigious award, as we always strive to leverage on the power of effective storytelling in every PR campaign" said Belinda Chan, CCG's Founder. "It was a delight to work with Tia Lee and her team, and a large part of this pre-release campaign's success was due to Tia Lee's artistic talent, as well as her team's exceptional management and communication."

In addition to putting together the animation series, the CCG team was also responsible for the preparation, strategy, and execution of marketing materials. An innovative Instagram marketing approach was employed where all of Tia Lee's 138 Instagram posts were deleted a few days before the launch of Goodbye Princess, replacing them with 6 all-back posts appearing as a blue line striking through the middle in a six-square grid. This strategy was effective in generating hype and noise online, and raised many questions among fans. Three days before the release of the first episode, a series of 3 posts each day showing the gradual visual of a woman falling deeper into the ocean was shown alongside a numbered countdown.

CCG Team claimed the Best Video Story-Telling Bronze Award
CCG Team claimed the Best Video Story-Telling Bronze Award

"We needed a powerful, bold, detailed oriented and global approach to reach our target audience," said Thriving Influence Limited. "Tia Lee is an incredible artist with a strong vision for women empowerment, and we are glad to have worked with CCG to create a campaign with such a wide reach and long-lasting impact."

The result of Goodbye Princess' pre-release campaign achieved a record-breaking success, with the official music video of Goodbye Princess earning 100 million views within 20 days of release. Each animation episode achieved an average number of over 1 million views on Instagram and over 5.5 million views on YouTube. In addition, a total of 2,400 news reports were obtained, including from United States media Variety and Billboard, United Kingdom media tmrw, Australia media 9Honey, Hong Kong Media HK01 and SCMP, and Taiwan media TVBs, Mirror, and ETtoday. Tia Lee also ended up as the featured magazine cover for Vogue magazine and Rollacoaster, as well being invited to join London Fashion week.

A series of 3 posts each day showing the gradual visual of a woman falling deeper into the ocean was shown alongside a numbered countdown.
A series of 3 posts each day showing the gradual visual of a woman falling deeper into the ocean was shown alongside a numbered countdown.

Please download hi-res photos via below link﹕
https://drive.google.com/drive/u/0/folders/1yywgkmW_oXk3DAe1Z2jRcqAPtZu2S14a

Hashtag: #CreativeConsultingGroup

The issuer is solely responsible for the content of this announcement.

Creative Consulting Group

Creative Consulting Group (CCG) is a one-stop professional and creative public relations solutions service provider across branding, business writing, events, and multimedia production.

Based in the epicentre of Asia Pacific, they specialise in strategic integrated communications for businesses in Hong Kong and for regional corporations looking to amplify their presence throughout the Greater China.

With over 20 years of experience, CCG's team has become a leading communications agency, delivering brand stories through personalised PR, unforgettable events, and social media solutions. They proudly represent their long-term clients with over 50% of them entrusting their services for 6 years and going.

Redhill Communications

Redhill is a responsive, agile and full-service PR and communications firm. They provide strategic counsel for public relations, digital narratives, crisis management, internal communications and branding across industries and sectors. Driven by a team of passionate communications specialists, they craft campaigns that build a brand's reputation and market share.

Headquartered in Singapore and embedded in Southeast Asia, with a reach that extends to Northern Asia, Middle East, Europe and the US, Redhill's close-knit, multi-national team of communications specialists and public relations consultants work to support clients across the globe.

Redhill is recognised as one of Singapore's Fastest Growing Companies for two consecutive years (2021 and 2022) by the , ' top 500 Asia-Pacific High-Growth Companies (2021) and the first public relations agency to be recognised in the (2020).

IN THE NEWS

Fashion Forward Footwear: Exploring Django and Juliette's Modern Designs

Trends in style exchange with every season, developing a constantly dynamic environment. An enterpris.

Peak-body calls for seafood labelling transparency

There’s nothing more Aussie than chucking a prawn on the barbie on Australia Day; unless of course you’re.

PolyU researchers develop breakthrough method for self-stimulated ejection of freezing droplets, unl…

HONG KONG SAR - Media OutReach Newswire - 14 January 2025 - Water droplets under freezing conditions do .

Capgemini: Organizations report a four-fold increase in the deployment of generative AI since 2023

The vast majority (80%) have increased their year-on-year investment in generative AI T.

DHL Global Forwarding appoints new CEO for the Greater China region

Aditi Rasquinha is named CEO, taking over from Steve Huang, who recently entered retirement SINGAPO.

Benefits of Employing the Services of a Digital Marketing Company

An effective marketing plan isn’t an option in today’s world of business. It’s now a necessity for ev.

Health & Wellness

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...

The Importance of Having a Defibrillator in Public Spaces

Hashtag.net.au - avatar Hashtag.net.au

Life is uncertain! It is almost impossible to be 100% sure of the future, anything can happen to anyone at any time. However, in the case of Sudden Cardiac Arrests (SCA), the presence of an Automat...

Understanding Anxiety: Different Types and Treatment Options

Hashtag.net.au - avatar Hashtag.net.au

(Source) Every person experiences anxiety in some form as they face either pre-event heart palpitations before important events or constant sleep deprivation because of ongoing concerns. People exp...