- Group travel continues to lead festive travel patterns.
Airbnb data shows that searches in 2025 by Malaysian guests for check-ins during Ramadan grew by over 200% year-on-year, reflecting heightened festive travel intent*. Searches during the same period for travel during Hari Raya also grew by nearly 50%**, as families and friends plan trips to reconnect and celebrate together.
Festive travel spreads beyond major cities
While Kuala Lumpur, Johor Bahru, Ipoh and Malacca emerged as the most popular domestic destinations during the festive season***, travel demand extended well beyond urban hubs.
Hari Raya saw growing interest in states such as Kelantan, Terengganu, Pahang and Perak, reflecting the enduring balik kampung tradition. Meanwhile, Chinese New Year saw travel dispersed even further afield to East Malaysian destinations including Kuching, Sarawak and Kota Kinabalu, Sabah***.
International travel also peaked during the festive stretch, with Malaysians leveraging public holidays for overseas getaways. Top outbound destinations searched included Tokyo and Osaka in Japan, as well as Perth, Australia.***
Togetherness drives travel behaviour - Group and family travel dominate
Whether travelling within the country or heading overseas, Malaysians continue to centre their celebrations on togetherness and shared moments. Across all three celebrations, group and family stays accounted for an average of over 80% of the searches, underscoring a clear preference for shared travel experiences.****
Searches by Malaysians for entire homes increased by an average of approximately 95% during the festive period– signalling a preference for stays that can comfortably host families and larger groups for family reunion****.
Top searched amenities for this period included pools, washing machines, Wi-Fi, parking and air conditioning, highlighting the practical considerations that shape longer festive stays***.
Amanpreet Bajaj, Airbnb's Country Head, India and Southeast Asia, states, "Festive moments in Malaysia are deeply rooted in togetherness. With major celebrations converging this year, we're seeing travel become an integral part of how Malaysians reconnect, whether returning home for balik kampung, gathering with extended family, or planning meaningful getaways. On Airbnb, we're seeing strong demand for larger homes that allow families and friends to celebrate comfortably, reflecting how shared spaces continue to shape the way people travel during important cultural moments."
*Based on Airbnb internal data of searches made between Jan-Dec 2025 by Malaysian guests for check-ins between 18-20 February 2026 vs searches made between Jan-Dec 2024 for check-ins between 1-3 March 2025
**Based on Airbnb internal data of searches made between Jan-Dec 2025 by Malaysian guests for check-ins between 20-22 March 2026 vs searches made between Jan-Dec 2024 for check-ins between 30 March - 1 April 2025
***Based on Airbnb internal data of searches made between Jan-Dec 2025 by Malaysian guests for check-ins between 16-18 February 2026 (CNY), 18-20 February 2026 (Ramadan) and 20-22 March 2026 (Hari Raya) vs searches made between Jan-Dec 2024 for check-ins between 28-30 January 2025 (CNY), 1-3 March 2025 (Ramadan) and 30 March-1 April 2025 (Hari Raya)
**** Based on Airbnb internal data of searches by Malaysian guests in 2025 for check-ins between 16-18 February 2026 (CNY), 18-20 February 2026 (Ramadan) and 20-22 March 2026 (Hari Raya) for group, family travel and entire homes.
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