This latest recognition affirms once again Jollibee's continuing commitment to consistently delivering not only great-tasting food but also the warm, attentive, and joyful service that has become its hallmark.
The Straits Times study, conducted annually in partnership with global research firm Statista, is based on more than 100,000 evaluations from over 10,000 respondents across Singapore. Consumers rated companies on criteria such as accessibility, communication, and professional competence, placing Jollibee at the lead of the fast-food category.
Customer Service at the Heart of Jollibee's Mission
Delivering consistently great service has long been integral to Jollibee's mission to serve great-tasting food, bringing the joy of eating to everyone. Most of its stores in Singapore have an average rating of 4 stars on Google, reflecting the brand's reputation for warm, thoughtful, and upbeat service that goes beyond the speed and efficiency typically associated with fast food. The brand is also rated at least 4 stars by customers on aggregator delivery sites for all Jollibee locations in Singapore.
"This recognition from the Straits Times is a validation of Jollibee's DNA — that our brand is not only about great-tasting food, but also about spreading joy through consistently great customer service," said Dennis Flores, President of Jollibee Group EMEAA. "We are grateful to our customers in Singapore for their trust and appreciation, and we remain committed to providing them with both the delicious meals they love and the service they deserve."
Fans Continue to Choose Jollibee
The accolade comes as Jollibee continues to receive rave reviews for its iconic bestsellers such as Chickenjoy fried chicken, Jolly Spaghetti, and Chicken Sandwich, as well as new menu offerings that delight both loyal customers and first-time visitors.
Jollibee's popularity was further underscored by a recent online poll in August 2027 by SGAG, one of Singapore's largest social media platforms. Garnering nearly 16,000 responses, the poll saw "Jollibee chicken" voted as the top choice with 44% of the votes, ahead of other international brands.
Growth Through Franchising
Jollibee is opening its doors to franchising in the Europe, Middle East, Asia and Australia region as part of its global growth strategy. The move reflects the brand's continued drive to expand into new international markets, bringing its signature products and joyful dining experience to more people worldwide.
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About Jollibee Group
Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio which includes 19 brands (the "Jollibee Group") with over 10,000 stores and cafés across 33 countries.
The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and in Botrista, a leader in beverage technology.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a four-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
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