In response, independent luxury watch dealer Watch Exchange has launched "Give Time, Share Hope", a meaningful charity initiative that transforms dormant luxury timepieces into lifelines for the elderly. The six-month campaign, running from 14 October 2025 to 31 March 2026, aims to raise a minimum of S$100,000 for Geylang East Home for the Aged (GEHA) to fund medical care, facility upgrades, and quality-of-life improvements for seniors in need.
From Drawer to Dignity
Through this campaign, Singaporeans are welcome to donate unused or repairable luxury watches to Watch Exchange. Each watch will be professionally serviced and restored by Watchlab Singapore at no cost to donors or the charity, as Watch Exchange will fully absorb all restoration expenses.
Once refurbished, the timepieces will be sold through Watch Exchange's established channels, with 100% of proceeds going directly to GEHA. The initiative welcomes watches from leading brands such as Rolex, Audemars Piguet, Patek Philippe, and other high-end manufacturers.
"Since 1978, we have been caring for seniors who have no family or place to call home. For many, this is the only home they have," said Ms Michelle Lim, Deputy Chairman of Geylang East Home for the Aged (GEHA). "As a charitable organization, our resources are limited, yet the needs of our residents continue to grow. This partnership brings timely support and hope to our community."
Echoing this call, Mr Darren Yeoh, Sales Manager at Watch Exchange, said, "Your old watch could provide meals for dozens of residents, fund essential medical supplies, and bring comfort to our ageing community. By donating a timepiece you no longer wear, you're helping to restore dignity and care for our elders — people who have given so much of their time to build the society we enjoy today."
Making a Measurable Impact
Funds raised from the sale of donated watches will go toward:
- Daily nutritious meals for residents
- Essential medical equipment and supplies
- Facility maintenance and improvements
- Enhanced recreational and care programs
- Staff training to uplift service standards
How to Participate
Those wishing to make a meaningful contribution are encouraged to donate their luxury watches at the drop-off location listed below.Drop-off Location:
Watch Exchange Singapore
14 Scotts Road, #03-132 Far East Plaza
Singapore 228213
Hours:
Monday to Sunday, 11am - 7pm
Contact:
Phone: +65 96720333
Email: marketing@watchexchange.sg
Website: https://watchexchange.sg/
Campaign Period:
14 October 2025 - 31 March 2026
Hashtag: #watchexchangesg #GiveTimeShareHope #WatchExchangeCare
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The issuer is solely responsible for the content of this announcement.
About Watch Exchange
Watch Exchange is Singapore's premier destination for buying, selling, and trading luxury timepieces, specializing in both new and pre-owned watches from prestigious brands such as Rolex, Audemars Piguet, and Patek Philippe.
With a reputation built on trust, expertise, and excellence in the horology community, Watch Exchange channels its passion for fine timepieces into community impact through the "Give Time, Share Hope" initiative—demonstrating that the true value of time lies in how we use it to support one another.
About Geylang East Home for the Aged (GEHA)
Geylang East Home for the Aged (GEHA) is a registered Institution of Public Character (IPC) dedicated to providing quality care for Singapore's elderly residents. Operating with limited resources while facing growing care demands, GEHA relies on community support to continue its mission of ensuring dignity, comfort, and comprehensive care for seniors. For more information, visit https://www.geha.org.sg/
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