"On this meaningful day, we extend our deepest gratitude to over 3,000 pharmacists and nearly 10,000 health professionals at AS Watson across the globe. Their commitment goes far beyond in-store services—they also provide online consultations in most of our markets, ensuring customers receive trusted health advice anytime, anywhere. Their expertise is essential in helping our customers navigate their health journeys with confidence," said Peter Macnab, International Commercial Director of AS Watson.
Meeting the Rising Demand for Health and Wellness
AS Watson's health and wellness business continues to accelerate, fuelled by evolving customer expectations, a growing focus on preventive care, and strong category growth. In the past 12 months alone, overall health & beauty sales have increased by over 10%, with the vitamins & dietary supplements category also rising more than 10%, and the diet & fitness category seeing an impressive surge of over 20%.
Weight management has emerged as one of the fastest-growing segments, with sales of related products and services soaring by 130%. As global obesity rates climb, more customers are turning to trusted pharmacists for safe, expert guidance. AS Watson's pharmacists provide access to weight management medicines and supplements, along with personalised advice on nutrition, lifestyle, and sustainable health practices empowering customers to take a holistic approach to their wellbeing.
Complementing this category momentum is the rapid adoption of AS Watson's O+O (Offline plus Online) retail strategy. Online sales of health products have surged by 30% year-on-year, underscoring a shift in consumer behaviour towards convenient O+O access to trusted health essentials. This surge reflects not only a preference for O+O shopping experience but also a growing tendency among customers to proactively manage their wellbeing.
In response to these trends, AS Watson has significantly expanded its health product portfolio, offering a comprehensive range, from vitamins and supplements to condition-specific solutions. AS Watson is committed to supporting every customer's unique health journey with both breadth and depth of choice.
Empowering Health Customers Across Age Groups
AS Watson is witnessing a dynamic shift in customer demographics, with both younger and silver generations increasingly prioritising their health and wellbeing.
There's has been remarkable year-on-year growth of 30% in the young customer segment seeking health products. This surge reflects a growing awareness among younger consumers about preventive care, wellness. They are actively seeking expert advice and convenient access to products that support their lifestyle and long-term health goals.
Meanwhile, the silver generation now represents over 30% of AS Watson's health customers and continues to grow steadily. Spending 1.4 times more than the average health shopper, they reflect increasing engagement and purchasing power, underscoring the importance of personalised health solutions tailored to their needs.
Peter added, "We are proud to serve a diverse and growing customer base. Both younger and silver generation are powerful forces in the health category, and we are committed to supporting them with relevant products, expert advice, and a seamless O+O health shopping experience."
As AS Watson continues to evolve with the changing health landscape, our commitment to innovation, accessibility, and customer-centric care remains stronger than ever. By empowering pharmacists and health professionals with the right tools and platforms, we're shaping the future of health retail—one that is more personalised, inclusive, and digitally connected.
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