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A24 is a billion-dollar brand parading as cinema’s indie darling. Here’s how it pulls it off

  • Written by Andrew Lynch, Lecturer, Cinema and Screen Studies, Swinburne University of Technology
A24 is a billion-dollar brand parading as cinema’s indie darling. Here’s how it pulls it offA24

Over the past decade, US-based entertainment company A24 has become synonymous with “quality” independent and edgy screen content. Having distributed and produced (or co-produced) more than 180 films, as well as a number of series, the studio sits somewhere between the cultural fringe and mainstream.

Three years ago, A24 made...

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