The Conversation

Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless

Written by Alexandra Sherlock, Lecturer, School of Fashion and Textiles, RMIT University

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand.

There has been a long-running battle over the rights to use the name “ugg” to sell the iconic sheepskin boots worldwide.

This latest development follows years of legal challenges between...

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Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless

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