How witchcraft became a multi-billion dollar industry
- Written by Nicole Lenoir-Jourdan, PhD candidate and author, Deakin University
ShutterstockYoko Ono once noted: “people respect wizards. But a witch, my god, we have to burn them”.
Witches were maligned for centuries because of their perceived dark power and influence — but could this fear have stemmed from their commercial success?
Witches have been savvy business women since the 13th century, when they...





