Burnt is out, 'skinscreen' is in. How sunscreen got a beauty makeover
- Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University

Under Australia’s harsh sun, we’ve long slapped on sunscreen to protect ourselves from skin damage and cancer.
Now the product, once known for protecting skin against harmful UV rays, is becoming part of beauty routines. Sunscreen products are described as rich, luxe or nourishing.
When did the cultural...