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The Times

What’s behind News Corp’s new spin on climate change?

  • Written by Gabi Mocatta, Research Fellow in Climate Change Communication, Climate Futures Program, University of Tasmania, and Lecturer in Communication - Journalism, Deakin University
What’s behind News Corp’s new spin on climate change?Justin Lane/EPA/AAP

Australia’s Murdoch-owned tabloid newspapers – including The Daily Telegraph, Herald Sun and Courier Mail – have embarked on a bold new climate change campaign.

This climate rebrand, dubbed “missionzero2050”, is billed by the company as “putting Australia on a path to a net zero future”....

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