what the ‘frugal chic’ trend tells us about our clothing habits
- Written by Lorinda Cramer, Lecturer, Cultural Heritage and Museum Studies, Deakin University
The “frugal chic” aesthetic is having its moment, however contradictory the concept may seem. “Frugal” suggests a focus on thriftiness, while “chic” oozes a sense of classic luxury.
Coined by former model and content creator Mia McGrath before trending on TikTok, this is one of the latest attempts to change how...





