Invest purpose, a new Shariah-compliant investment-linked plan designed for individuals seeking to align their financial growth with their personal values. It marks the latest addition to Etiqa's strategic expansion of values-based insurance portfolio, following the successful return of Takaful to the Singapore market in January 2025. This launch comes shortly after Etiqa introduced Invest vista last month, for its financial advisory partners.
As part of this launch, for each policy sold, Etiqa will donate 0.1 percent of proceeds from first-year regular premiums of new Family Takaful products launched after 1 August 2025 to Community Chest.[1] This contribution made by Etiqa, at no additional cost to policyholders without affecting their plan benefits, reflects the company's commitment to creating positive societal impact and reinforcing the Takaful principle of mutual support and shared responsibility. The amount donated for each policy can fund a week's pocket money for a primary school student.
Combining Protection with Purpose
Values-based insurance includes coverage that addresses ethical, social, and personal concerns of customers. Benefits often include risk sharing among policyholders, purpose driven plans that combine protection with transparency.
"Today's consumers are increasingly seeking to align their investments with their personal values — demanding products that deliver not only financial returns, but also a sense of purpose and social responsibility. Etiqa's Charity Pledge, launched alongside our new Family Takaful portfolio, is designed for Singaporeans who want their investments to be a force for good, where every investment becomes an act of impact for the wider community. By combining the principles of values-based insurance with the act of giving, we are offering a pathway to purposeful wealth creation that resonates with a new generation of conscious investors," said Raymond Ong, CEO of Etiqa Insurance Singapore.
Launch of Invest purpose
Invest purpose is a Shariah-compliant Investment-linked Plan that combines wealth accumulation with Takaful coverage through a values-based approach; simultaneously addressing the evolving ethical and societal needs of customers.
Key benefits of Invest purpose include:
- Protection from life's uncertainties: Takaful coverage for death and terminal illness, with the option to enhance protection through an additional rider.
- Tailored flexibility for one's financial journey: Policyholders can choose from premium terms of 10, 15 or 20 years, pause premiums without fees[2], and make two free partial withdrawals from year 4 of their policy.
- A legacy of purpose: Policyholders can extend the spirit of giving by leaving a lasting legacy. They can nominate beneficiaries for living and/or death benefits or establish a Wakaf (charitable endowment)[3] to support meaningful causes.
To learn more about Invest purpose, please visit: www.etiqa.com.sg/invest-purpose
Invest purpose is underwritten by Etiqa and is a Takaful product certified as Shariah-compliant by Financial Shariah Advisory and Consultancy (FSAC) of Pergas Singapore.
Etiqa Insurance Singapore provides a comprehensive approach to serving the company's diverse customer base through multi-channel sales. Invest purpose is available through Maybank Singapore while Invest vista is distributed through Etiqa's own Advisory channel and financial advisory partners from August 2025.
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The issuer is solely responsible for the content of this announcement.
Etiqa Insurance Pte. Ltd.
Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.
EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated 'A' by credit rating agency Fitch for the group's 'Favorable' business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.
Maybank Singapore
Maybank is the fourth largest financial institution group in ASEAN by assets. It has been ranked the Best Bank in Asia Pacific and Singapore by The Banker in 2023; and the number one domestic bank in Malaysia for trade finance, according to the Euromoney Trade Finance survey in 2024.
Maybank Singapore is one of the Group's largest overseas operations and a Qualifying Full Bank in Singapore. As at 31 December 2023, Maybank's total assets in Singapore were approximately S$80.26 billion. With strategically located banking branches and over 2,000 employees in Singapore, Maybank is well-positioned to provide highly personalised services and locally oriented solutions that will deliver more value to customers.
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